PepsiCo India has strengthened its youth-focused marketing strategy by appointing emerging actors Ahaan Panday and Aneet Padda as the newest faces of its brand campaigns. The move reflects the beverage giant’s ongoing effort to deepen engagement with Gen Z consumers ahead of the high-demand summer season. Known for its long-standing association with youth culture and pop entertainment, Pepsi continues to align its brand messaging with rising cultural icons who resonate with younger audiences.