Ola Electric has introduced a nationwide campaign titled #EndICEAge, aimed at accelerating India’s transition from petrol-powered two-wheelers to electric mobility. The initiative highlights the increasing costs and inconvenience associated with petrol dependency while encouraging riders to adopt electric vehicles as a more sustainable and economical alternative. As part of the campaign, the company is offering limited-period incentives exceeding Rs 20,000 on select electric models, including the Ola S1 scooter and Roadster motorcycle.